Searching for the full experience
The journey
Earlier in my dental career, i started out as an associate at a practice.
I wanted to focus on the complete experience of my patients, but I had no control over the surgery setting, post-treatment care or even staff training.
I struggled to create a friendly and professional environment for my patients. I was convinced that this kind of experience would mean people would come to the dentist more often, so they could enjoy healthy teeth, avoid painful procedures and save money. I didn't own the practice, so when I tried to make these fundamental changes, things became difficult. Frustration set in. I had no ultimate control over how the practice was set up. I was unable to establish the standard of care I feel every patient deserves and ensure my patients felt understood and valued. But, I wasn't ready to give up...
We took a big risk
We had a mortgage to pay and a new practice in a completely different part of the country where I didn't know a soul.
And I still didn't have a clue if my grand idea would even work.
Would patients even care or notice?
They did and they do. ..
